As the holidays approach and a reported 23% of Canadians are living with food insecurity, Think Turkey is once again putting the spotlight on local heroes who help put holiday meals on the table for those in need. The second annual Wishbone Awards will honour eight individuals who embody the holiday spirit and consistently serve their communities.
Last year, the 2023 Wishbone Awards recognized volunteers from St. John’s, Nfld. to Creston, B.C., providing eight $2,500 grants to help fund their turkey drives and support local community kitchens.
“Because of The Wishbone Awards, we were able to purchase more turkeys and provide hundreds of more meals to our community,” said Mike Diab, 2023 Wishbone Award recipient. “The Wishbone Awards are very close to my heart and are an incredible initiative. I hope this year’s awards continue to inspire Canadians to give back to those who need it the most.”
From November 4th to November 20th, 2024, Canadians are invited to visit ThinkTurkey.ca/Wishbone to nominate and share the story of a deserving local hero.
“We were incredibly moved by the 2023 Wishbone Awards nomination stories and how tirelessly volunteers across the country work to ensure more people can enjoy a turkey dinner during the holidays,” said Darren Ference, Chair, Turkey Farmers of Canada. “We created the Wishbone Awards in response to rising food insecurity in 2023 and sadly the need has only increased. Now more than ever, it’s important to champion and celebrate local heroes.”
On December 2nd, eight new recipients will be recognized with a Wishbone Award and will receive a $2,500 grant to help fund their community efforts. Their stories will be shared nationally to inspire others to give back this holiday season.
“We couldn’t be more pleased to bring back this heartwarming initiative honouring local heroes in our communities,” said Mark Hubert, President and CEO, Canadian Poultry and Egg Processors.
For more information or to nominate a local holiday hero, visit ThinkTurkey.ca/Wishbone by November 20th, 2024, at 11:59pm EST.
The Wishbone Awards are part of The Wishbone Project, a charitable initiative launched in 2020 by Canada’s turkey farmers and processors to give back to communities and help those in need at the local, provincial and national levels through foods and funds. Since its launch, The Wishbone Project has raised over $240,000, empowering local non-profits, charities, and community heroes to combat food insecurity.
